Thanks to my awesome intern Sydney, I now have transcripts of several of the podcasts I’ve been interviewed for.
The first transcript I've posted is from the podcast Library Figures. In it, we talk in detail about library customer engagement, using technology to listen to customers, and engaging with staff and customers through social media.
Here's an excerpt.
Tyler Byrd, Host: So, what do you think is the biggest opportunity that libraries have when it comes to marketing?
Cordelia Anderson: Well, I think one of our biggest opportunities really is customer engagement. Libraries have always been very focused on their communities, have always been very focused on their customers. But as we move into kind of a new era of marketing and communications, we really need to shift our mindset from promotion, which I think is a very common term in the library world, to engagement.
And whereas promotion is kind of this one-way conversation, it’s this megaphone where you're shouting out your message through various different channels, engagement is a two-way conversation. It really takes listening as much as you’re talking and learning about your customers, as opposed to pushing out a story through various channels.