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Hello friends and colleagues,

I find it difficult to believe that  we are already two-thirds of the way through May. The first week passed in a whirl of travel, training and deadlines. But where did the rest of the month go?

In between client work and the running of my business, I've been working on a little side project. It's a not-very-well-kept secret that I never learned how to type properly. Somehow I have gotten through a 20-year career in marketing and communications, not to mention two degrees in English, as a hunt-and-peck typist. But after I started this business and began writing a lot more, it really hit me that my bad typing was holding me back. So I've decided to (finally) learn this important skill. 

Learning and new thing is always fun, and typing is no exception. If you share my secret shame, and also want to learn, find out what free tool I'm using below. 

See you again in June!

Sincerely,
 
Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.

www.cordeliaandersonapr.com 
cordelia@cordeliaandersonapr.com
 
At the end of April, I had the pleasure of speaking at the State Library of South Carolina’s PR Exchange in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries.

Too often, when we talk about promoting libraries, the strategy resembles a megaphone. Tell as many people as you can as many things as you can about your library, all the time.  True engagement is not a megaphone, it’s a two-way conversation, and though it requires more effort, it yields better results.

As we discussed at the PR Exchange, there are many benefits of moving from a promotion to an engagement strategy.

1. Audiences go from just hearing the message to actually helping to spread the message.
2. You get valuable feedback from your audiences.

3. You learn what works and what doesn’t; enabling you to invest more time in activities that yield better results.

After reviewing these benefits, I went on to to discuss three strategies to help increase engagement: branding, social media and media relationships. I walked through examples, approaches and practical tips for each strategy.

Some of these tips, plus my overall approach to engagement, can be found in my article Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy.  

If you would like me to speak at your event or conference about this topic, please contact me here.

Upcoming Speaking Events


I’ll be speaking at the following events in May and June:

“Evaluate & Strengthen Your Library’s Communications,” May 29, 2019, 1-4pm at Cleveland County Public Library, Shelby, NC Register
This training will cover strategies for improving your communications through planning and evaluation. Learn how to conduct a communications audit of print, digital, and other communication tools, identify methods for communicating with hard-to-reach demographic groups and identify key metrics for your most critical communication channels. Hosted by the State Library of North Carolina.

OCLC Panel Discussion: Community Engagement as a Mindset, Saturday, June 22, 9-10am at American Library Association Conference, Washington Convention Center, Room 144A, Washington D.C. Register
Community needs shift fast. To stay relevant and have the most impact on people’s lives, public libraries have to pivot just as fast. Join us for an energizing conversation with three passionate public library leaders who are redefining community engagement as a mindset—with customers at the center, inspiring every aspect of the library. With Pam Sandlian Smith, Director, Anythink Libraries and Mary Lou Carolan, Assistant Director, Newburgh Free Library.

See all speaking engagements

Recommended Tool: Typing.com


This is the free tool I'm using to learn to type. It requires you to create an account, which you can do using Google or Facebook. The free version has ads, which I haven't found to be intrusive. The lessons are engaging and repetitive, which I need, because I am rewiring my brain after 30 years! I also like that there are some "gamification" features. My teenage son asked me, "what are those sounds your computer is making?" It was little chimes telling me I had earned new badges for learning new keys. He actually thought it looked fun and wanted to watch me for a while! You can check it out yourself at typing.com.
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You have received this email because you have a relationship - personal, professional, or creative - with me, Cordelia Anderson. I would like to invite you to join me as I grow my business Cordelia Anderson Consulting, bringing strategic marketing and communications solutions to my clients through advanced research, planning, execution and metrics evaluation. 
Copyright © 2019 Cordelia Anderson Consulting L.L.C., All rights reserved.


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