4 Elements of a Successful Brand Refresh

To successfully reinvent your brand, you must rethink your approach to product, story, culture, and customer. Brand rebounds often seem simple, logical, and inevitable when they are taught in business school courses and cited in the media. But few revival attempts are successful, and in the uncommon event that they do succeed, they usually take years or decades to yield significant results.
Notable brands, such as Apple, Gucci, and McDonald’s refreshed their marketing strategy...read more.