Seth Goldman co-founded Honest Tea before becoming the executive chair of Beyond Meat and founding Eat the Change, a platform that educates consumers on how their food choices impact the climate. Here's a short sampling of our interview.
SW: What change does Eat The Change want to facilitate?
SG: We hope to inspire people to shift toward more planet-friendly diets. It’s important because our diets represent the single-largest footprint we have on the earth. In fact, the landmark study Project Drawdown found that eight of the top 20 steps we can take to halt global warming are food-related.
SW: Do you think the planet and profits can co-exist?
SG: All of my experience has indicated that they can, but consumers play a critical role in making that happen. We need to accelerate their adoption of planet-friendly diets.
SW: Where do you aspire ETC to be in two years, and how will you get there?
SH: We aim to make Eat the Change the next great Masterbrand for plant-based wellness, in the same vein as Honest and Beyond. We will get there by creating delicious foods that people love, while adhering closely to our mission.
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