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Edelman has released the results of its global client review in a Friday night blog post.

The review came after Edelman was named in the F-list by Comms Declare and Clean Creatives, plus a letter from more than 100 creators and influencers asked the PR firm to drop fossil fuel clients, such as ExxonMobil.

The PR firm's response had everything - except the only action that actually matters - dropping fossil fuel clients.

This week we're fired up about:

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Belinda Noble
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Like any good PR firm, Edelman has tried to turn growing calls for it to stop supporting fossil fuel corporations into a positive business proposition.

Following an audit of its highly polluting clients, Edelman says it wants to be the creators of a 'trusted transition' to net zero - code for continuing to work with coal, oil and gas companies as long as they seem to be doing the right thing.

The firm did say that they 'may have to part ways in a few instances' with undisclosed clients based on unknown criteria in an unknown timeframe.

In Australia, they can start with dropping Viva Energy (Shell). It claims to support the Paris Agreement but it is constructing a new LNG plant at Geelong and only includes emissions from some of its own operations (Scope 1 and 2) in its net zero goals - not the emissions from its petroleum or gas products.
As such, it is not in line with the Paris goals it purports to support.

According to the New York Times, Richard Edelman fronted staff about this issue in November. It reports; 'One employee posed a question: Would Edelman potentially walk away from its fossil fuel clients? According to the three employees, Mr. Edelman’s answer was blunt: “No.”'

"Catastrophic" fire danger, thousands without power in dangerous heat, possums falling from trees, and a top temperature of 53 degrees did not deter West Australia's tabloid media from the gratuitous use of bikinis in their Christmas heatwave coverage.

I looked at 23 media stories about the record hot conditions across the country. 

Bikini Images
9 - Daily Mail 
3 - The West Australian 
3 -
1 - Perth Now

Beach/water images
2 - ABC
1 -
1 - Guardian
1 - WA Today
1 - 2MMM

While many outlets also used weather maps and power infrastructure in their stories, there is still a disconnect between the serious threats of extreme heat and the images used by news companies.

Saffron O'Neill writes about the key role images play ($) in engaging or disengaging audiences about climate. 'Fun in the sun' images directly contradict the truth of heatwaves. 

Ambulance call outs and hospital admissions increase during heatwaves. Maybe we need some photo editors to consider health impacts of these deadly events.


1. BP for coming up with a new way to brand itself as environmentally responsible as it expands fossil fuel production. It has a new campaign calling itself a 'greening company'. It claims 'greening companies are companies that are not lower carbon today but are serious about getting there.' Sounds a lot like greenwashing companies.

2. The European Union for reportedly caving to gas producers and allowing some new gas projects to be labelled as 'green investments' under the sustainable finance taxonomy that is designed to stop greenwashing.

3. 57 Australian primary and secondary schools for allowing a Minecraft game produced by The Minerals Council of Australia to brainwash kids in class.

4. Deutsche Bank for claiming climate leadership while bankrolling Whitehaven Coal - which plans three new coal mines.

5. Peabody Australia for having a 'history of submitting inaccurate' greenhouse gas reports to the Clean Energy Regulator. It is being forced to get an external consultant to learn how to report its pollution accurately.

1. Don't Look Up for breaking Netflix viewing records and launching an armada of hot takes.

2. Ford for switching to memes to promote EVs to a new audience.

3. Activists in South Korea for calling out the country's largest gas company for greenwashing its Australian Barossa LNG project by calling it 'CO2 free'.

4. An encouragement award for Sky News Australia, thanks to their weather presenter that gave a factual account of some climate impacts in 2021. The headline writer got it wrong but the article was a good start from a low bar.

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