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The good news: the World Federation of Advertisers has brought together multinational brands and national ad associations to sign its 'Planet Pledge'.

The bad news: Australia has not signed up. 

So, what else is new?

This week we're fired up about

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Belinda Noble
Support Climate Communications

Pretty much every poll not funded by fossil fuel companies show that Australians overwhelmingly support renewables and climate action.

A recent YouGov poll of 15,000 Australians found 71% do not see coal or gas as part of our future energy mix and 61% support cutting greenhouse gas emissions by half by 2030.

Some of Australia's biggest advertisers know this, Coles and Woolworths are desperately trying to 'out green' each other, but advertising and marketing associations are oddly mute.

The Australian Association of Australian Advertisers (AANA) is a member of the World Federation of Advertisers (WFA). The WFA has just launched a Planet Pledge which seeks to find "a clear role for marketing as a positive force for environmental change". This is a fair call from an industry that has long created demand for products that aren’t doing the environment any favours.

Thirteen multinationals including Ikea, Unilever and Mastercard have joined, as have 22 national associations, but not the AANA. Why is this? 

Read more in B&T

Here's some brave public communications in this week of the climate emergency.

1. The Department of Foreign Affairs & Trade twitter account, for ignoring stories about the Australian government blocking binding Paris targets in the free trade deal with the UK and spinning the country's climate successes.

2. The Australian Renewable Energy Agency for advertising BP on Instagram as the federal government announces the Agency's controversial foray into carbon capture and storage and fossil hydrogen, benefitting big fossil fuel companies.

3. Chris Mitchell in the Australian for admitting "While News does employ a couple of outright deniers they do not write about climate for its newspapers." oddly thinking this makes News Corp look better.
1. Renovate or Rebuild, a soon-to-be-released reality TV show, that will hopefully make sustainable housing reach mainstream audiences.

2. Amy Westervelt for her article on fossil fuel 'wokewashing'

3. Spelling Mistakes Cost Lives for designing this fun bus for COP26 climate talks. The artist is looking for crowdfunding.
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