REGULATORS LAGGING ON CLIMATE CHALLENGE
Pretty much every poll not funded by fossil fuel companies show that Australians overwhelmingly support renewables and climate action.
A recent YouGov poll of 15,000 Australians found 71% do not see coal or gas as part of our future energy mix and 61% support cutting greenhouse gas emissions by half by 2030.
Some of Australia's biggest advertisers know this, Coles and Woolworths are desperately trying to 'out green' each other, but advertising and marketing associations are oddly mute.
The Australian Association of Australian Advertisers (AANA) is a member of the World Federation of Advertisers (WFA). The WFA has just launched a Planet Pledge which seeks to find "a clear role for marketing as a positive force for environmental change". This is a fair call from an industry that has long created demand for products that aren’t doing the environment any favours.
Thirteen multinationals including Ikea, Unilever and Mastercard have joined, as have 22 national associations, but not the AANA. Why is this?
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