The conversation around your business is yours to control.
Sometimes as business owners, we can "lose" control of the narrative.
- The market thinks you're too busy for new business.
- People think you're the "cheap" option.
- "Oh, I didn't know you did that!" or worse..."could do that!"
This can happen in any number of ways, but let's look at the tools available for managing your business's reputation and controlling the conversation.
What -type- of story are you telling about and through your business? Are you a gritty upstart? Wise consultant? Efficient Operator? Is business on the rise? or are you a whisker from liquidating and selling out?
Proper public relations are important to the livelihood of an organization. How often have you heard of the public losing confidence in a product/service due to a flub in narrative?
When we talk about positioning there is more to it than the physical location of a business. You can also position yourself in the areas of:
Price - High or Low? Value or Luxury?
Quality - Long lasting, precise or Temporary and unrefined.
Community - What type of culture do you want to develop around your organization?
We live in a "If I haven't seen you in 2 days, you don't exist" type culture currently. So find a way to maintain the visual presence of your business. You don't have to go Gary V on us....but consistent content is important.
For some company's their only saving grace is Top-notch service for mediocre products. For other's their lack of service leads potential customers to stray away from their excellent product. Which one would you like to be? Hopefully you said neither...
Strive to provide a unique plus in your service model that enhances the perceived value of your product.
As with any topic shared in these newsletters, there is much more to be said. Perhaps I'll expand on "Perceived value" or "Positioning" in the next blog!