FISU World Games

Opportunities for Businesses!

How can you get involved in the excitement?

Local Business Opportunities to embrace the Games!

Take some time to feel the spirit and get your business and community involved in hosting athletes, visitors, media and more from around the world to Canton and Potsdam for preliminary hockey games of the 2023 FISU World University Games in January 2023!
Local promotions and activities for fans, visitors and volunteers are being organized by the St. Lawrence CountyCanton and Potsdam Chambers of Commerce.
Go to for updates on the Western Venue Activities and Promotions
Ticket Top-Up Promotion: If your business would like to offer a $1 discount to anyone (attendee, athlete, volunteer) showing proof of attending a game, please complete the form at or on the business link on Participating businesses will be listed on the Western Venue Event page on and promoted throughout the community and venues as much as possible. List of participating businesses will be provided to volunteers, athletes and officials. Deadline to be included in print: January 3, 2023.

Activity / Event Promotion: If you have any events or activities happening January 11-19th that you would like promoted to fans, volunteers and residents during the games, add them to the Events calendar on The Games feel far away, but people traveling to the area to play, watch or volunteer are already making their plans! Don't wait - join the fun! Game schedule and tickets are on - get creative with after game entertainment, mid-day features based on certain countries, etc! It may be something you do regularly that may be of interest to others!

Staff ‘Uniform’ Shirts: If you are interested in purchasing ‘How NY Does Winter’ FISU 2023 Shirts for your staff to wear at your business during the games, please complete this interest form:


More ways to get involved!!!

As the primary host community, the Lake Placid Business Association has launched several opportunities for all to take part in. They can be seen here (or keep reading):
Adopt a delegation and make your business front embrace that nation!
This might include flying that delegation's flag outside of your business and decorating your establishment to represent that delegation.

UPDATE: If you have not yet heard confirmation on your assigned delegation, please complete this form and we will be assigning at this point. FORM HERE.

Women’s Teams (Potsdam): Canada, Czech Republic, Great Britain, Japan, Slovakia, USA
Men’s Teams (Potsdam): Great Britain, Hungary, Kazakhstan, Korea, Slovakia, USA
Men's Teams (Canton): Canada, Czech Republic, Japan, Latvia, Sweden, Ukraine
Become a retailer of FISU Merchandise
Order Official Products to sell at your location. View products at and contact Gary Low to become a retail location (and arrange for wholesale pricing)
Volunteers still NEEDED! Spread the word!
Submit a form to volunteer as soon as possible:

Specific position needs in Canton and Potsdam include: Athlete’s Village Attendant, Service Desk, FISU Relations Attendant, Transportation Assistant, Driver, Event Communications, Media & Broadcast Assistant, Photo, Press Release / Social Media Attendant, and Workforce Lounge Attendant.

Contact Bethany Valenze at (copy She can share more detail on the position in each category.
Stay informed, follow the games on social media and share the excitement!
We have created a page on under the Events tab to keep details of specific activities, links, promotions and activities happening in St. Lawrence County current and informative. It is new and will continue to be updated. Please email if you have anything to add Please also be in touch with your local Chamber as community plans evolve! Tammy Mackin, Canton Chamber ( and Megan Mulvenna, Potsdam Chamber ( 

Print, read and review these talking points. We will update this as more details come along. Open File.
Follow the Games and share the excitement on Facebook and Instagram

For more information about the games:
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