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Hi friends,

I planned to write and send the newsletter yesterday. But the best laid plans did not come through. 

I started my process by opening articles and reading the life stories of the American soldiers and Afghan families who were killed earlier this week in the airport bombing in Kabul. After that, it was too difficult to curate articles on crypto currencies, economics, and the vagaries of startup land. 

Twenty four hours later, Hurricane Ida is arriving upon Louisiana but reports on the scope and scale of the damage are yet to come. So, well, this window may well be my best shot.  

Today's Contents:

  • Weekly Song: Wake Me Up
  • Crypto
  • Good Reads

Weekly Song: Wake Me Up

I've always liked Wake Me Up by Avicii. It felt auto-biographical as Tim Bergling (AKA Avicii) wrote it on the sudden realization of his unbelievably good life. 

The music video is unfortunate. It has strange dystopian vibes mixed with lame and obvious Ralph Lauren product placement that decimates any artistic value of the video. IMHO, of course. 

But, maybe, that all makes sense in the context of what happened. Tim was discovered by the music industry when he was a 16 year old living in semi-urban Sweden and then catapulted quickly to global fame.

Unfortunately, as documented in this film, Tim started to experience severe anxiety, particularly around performing. It doesn't take a ton of inference to get the sense that the music industry and his manager saw a commercial opportunity too good to pass up. In response, he started to drink heavily and couldn't sleep. He was in and out of hospitals and eventually his spleen and gull bladder ruptured. About two years later, at age 28, Tim committed suicide. 

I think about Tim when prioritizing mental health and how, for the super-talented, you can fast find yourself carrying the weight of the world. While you might not want to be doing anything else, you could want to 'wake up when it's all over' and you've got things figured out. The time of finding myself is hard. 

Personally, I've made it to the wiser and older part and now I'm solidly awake. For better, too. 


Wake Me Up by Avicii

I tried carrying the weight of the world
But I only have two hands
Hope I get the chance to travel the world
But I don't have any plans
Wish that I could stay forever this young
Not afraid to close my eyes
Life's a game made for everyone
And love is a prize

So wake me up when it's all over
When I'm wiser and I'm older

All this time I was finding myself, and I
Didn't know I was lost

Good Reads: 

Toast S-1 docs here

What makes a good Hedge Fund Analyst? Paul Enright at Krainos Capital explains here in a presentation that he made for business school students.

How Bitcoin met the real world in Africa. Here. To deepen your understanding through this real world use case.  

Difference between Millennials and GenZ online culture and why it matters. Here

35 of the Forbes Cloud 100 companies are Marketing Tech companies. Here. I find that these are always less discussed because unless you work in a particular marketing role they don't have wide appeal. But many people do work in those marketing roles and, as it turns out, companies are likely to pay a lot for software that can demonstrate high ROI. 

OnDeck Series A Memo. Here. Well-written manifesto with a glimmer into the future of building new institutions. Check out their flywheel analysis.

Crypto thoughts: 

I received this text from a friend last night: "I see you're getting into crypto price speculation huh? 

Thanks for reading, friends. Please always be in touch. 


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Katelyn Donnelly
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