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VOL. 002 | MAY 2020

Greetings,

Thanks for sticking with us for another month - we're pumped to hear that you guys dig this newsletter!


So much and so little has changed since our last Offering. And because 'quarantainment' is the key to staying sane, we thought we'd share some of our fave tunes that are keeping us going, via the *new* Sister Merci Playlist! Check out the song spotlight below.

As always, if you'd like to discuss, debate or commiserate over anything we share, don't be shy! We'd love to hear from you!

The Sisters


MAY SONG SPOTLIGHT
 

It's Just a Plant
Ricardo Cortés, author of Go the FUCK to sleep, released It's Just a Plant, a kid's book hoping to educate on safe cannabis use. It's got some great messages, but it's clear there's still progress to be made on appropriate jargon. It's 2020, we say cannabis not marijuana. 

Well sort of...
The cannabis sector is still hiring (Yay!) but there are fewer and fewer openings and most positions are temporary.

They're at it again!
For some entertaining content, check out "Find the nug" on the playful LP's Instagram. We're obsessed!

Kate Robertson of The GrowthOp recently published a rundown of the most commonly searched cannabis brands on the OCS, asking, "is brand recognition finally catching on among regulated cannabis offerings?" The topic of brand awareness is one we encounter frequently, and the data we have tells us that within the population of cannabis enthusiasts, strong brand preference is emerging.

Looking at OCS search data, we find a heavy overlap with brands with the strongest net-promoter scores (measured in the Cohesion consumer/budtender dataset). The top 10 Cannabis brands by NPS have an average score of +28, led by brands like Broken Coast (who have a dominant +46.6), RIFF (+30.3) and Redecan (+26).

Customers know enough about legal cannabis brands that they are searching for them by name. They are also searching for brands that come highly recommended by other cannabis consumers or Budtenders.

These are great signals that the investments in brand strategy, design, and compliant marketing are paying off. 

Listen Up!
Check out the latest episode of News & Reviews, a Sister Merci podcast rammed full of cannabis insights, news and very hilarious jokes.
 

Disclaimer: While we live and breathe the Cannabis Act, none of us are lawyers. Remember to consult with your legal team for full sign-off and approval of marketing campaigns!
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Sister Merci Inc. · 358 Dufferin St · Unit 201 · Toronto, Ontario M6K 1Z8 · Canada

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