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April 2019

What's inside

  • Current state of bots - new blog post
    & Related Video-special by "Smarter Every Day "
    & Related Video Why fake accounts dominate Instagram
  • Guest articles
    • Step up your Instagram game on the road by Moritz Klein
    • Are you sabotaging your own growth? by Sacha Schmitz
  • Tooltip of the month: Lumen 5
  • Neon Marketing tools update

New blog post: Current state of bots

There's no denying in the fact that social media is dominated by Bots and fake activity. In this new article we're shedding some light on the subject: We're going to explain why and how Instagram fraud is a really big deal in Online Marketing and what Social media companies could do in order to contain or resolve the problem.

Video-special : Coordinated inauthentic behaviour

This 3-part video-special blew your minds.
The YouTube channel Smarter Every Day explores different challenges social media platforms like Facebook, Twitter and YouTube are facing due to bots manipulating their algorithms. This video series will blow your mind.
Twitter Platform Manipulation - (Part 2/3)
People are Manipulating You on Facebook - (Part 3/3)

Why fake accounts dominate Instagram

A must-see documentary about why and how bots are dominating social media, and especially Instagram, these days. What is real and what is fake? Find out in this video by Vpro.

Guest articles:

Are you sabotaging your own growth?

Is your subconsciousness using shortcuts in the background that hinder your advancement? Become aware of common cognitive biases that cloud your objective view and try not to rely too much on subjective perceptions.

Step up your Instagram game on the road

Not having your computer or laptop around doesn’t necessarily mean that the quality of your Instagram posts will be unsatisfactory. In his article, Kuba Klein shows you how to bring your content to the next level while travelling, with nothing but your smartphone and creativity.

Tooltip of the month

Lumen 5

The tool Lumen5 offers an effortles way to create engaging and social media adapted videos with your articles and blog posts. All it takes are some easy tweaks and a couple of clicks.
www.lumen5.com

Neon resources

Have a look at our completely revamped neon resources 💪
visit new neon resources

Neon social club

Join the club on www.goneon.lu/socialclub
visit neon website
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