Copy
April 2020

What's inside

 
  • Why no new neon content this month?
  • Hot Topic "COVID-19 Tracing Apps":
    • Apple and Google have a clever way of encouraging people to install contact-tracing apps for COVID-19
    • How you’ll use Apple and Google’s coronavirus tracking tool
  • Social Media:
    • Privacy for Premium: Sentiments on Paying for Social Media (infographic)
    • How Trolls on Reddit try to manipulate you (video)
  • Reports & Articles
    • Mobile advertising declines due to COVID-19, despite increased time spent
    • Marketing After COVID-19: Main strategies to follow

Why no new neon content this month?

At the start of the coronavirus outbreak, we had to shift most of our available resources to help our clients with their coronavirus crisis communication.As a consequence, we decided it was best to put our communication efforts on hold for the time being.

A few weeks later, we're now excited to say that we were able to use this period to strengthen ourselves, our team, and our clients too. Our team has grown (hi Jacques & Julie 💖), and we will soon be back with entirely new content!

In this sense, we hope you understand why we were not able to provide you with a new neon blog post or other forms of educational content this month – but be assured that we will be back very soon and share a lot of our new stuff.
Stay tuned, stay safe!
See you in May and enjoy this month's neon newsletter. ✌️
Hot Topic: COVID-19 Tracing Apps

Apple and Google have a clever way of encouraging people to install contact-tracing apps for COVID-19

It is the topic of the hour, and it is a pretty important one. Earlier this month, Google and Apple announced that they are working on a contact tracing app, that will help to halt the spread of the Coronavirus. There is a risk that apps like these lead to privacy violations in the future. Which is why the public needs to know how they work and what this is all about.

How you’ll use Apple and Google’s coronavirus tracking tool

In addition to the first article, we would like to share this comprehensive article, so you can have a look at how the tracing apps are most likely going to be implemented.

Social Media

Privacy for Premium: Sentiments on Paying for Social Media (infographic)

Do you trust the big Social Media platforms? Do you think your data is safe? Would you pay a monthly subscription fee for a safer platform? If you ever asked yourself any of these questions or if you simply want to know what the perceptions of others is, check out this revealing infographic.

How Trolls on Reddit try to manipulate you (video)

Reddit, the self-claimed front page of the internet has had a massive problem over the past couple of months and years: TROLLS. They are not only trying to interrupt discussions but also lead them down the wrong path with misinformation and provocative assertions.

Reports & Articles

Mobile advertising declines due to COVID-19, despite increased time spent

Worldwide the time spent on mobile phones has increased drastically during the Coronavirus lockdown. On the other side, the money spent on mobile advertising has declined. See how the numbers shifted and what impact the Coronavirus really had on the industry.

Marketing after COVID-19: Main strategies to follow

As we learned in the previous article, the advertising and marketing world saw some drastic changes due to the Coronavirus. Naturally, future strategies need to be adapted too. White Shark Media gathered a couple of essential topics that you should definitely keep an eye on during and after Corona.

Neon social club 

Ask to join the exclusive club via www.goneon.lu/socialclub and get selected marketing news directly on Facebook.
visit neon website
use neontools.io
Facebook
Instagram
LinkedIn
Email
Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Sent to you by neon marketing technology