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January 2020

What's inside

  • From the neon blog:
    • 5 Instagram Trends for 2020
    • 7 commandments for great social media ads
  • Reports and statistics for 2020:
    • Facebook's Annual Topics and Trends Report
    • 55 critical Social Media statistics for your 2020 strategy
  • Social Media News and Guides:
    • Instagram addresses questions on Algorithm and comment pods
    • The 2020 Keyword Research Guides for SEO
    • TikTok is developing new ads options and self-serve ad platform
    • Pinterest adds Lipstick "Try-On" AR feature
From the neon blog:

5 Instagram Trends for 2020

2020 is up and running, and digital evolution is not going to take a break anytime soon. This is why it is essential for you to stay ahead of the game and be aware of the biggest upcoming trends. So, quickly check out our 5 Instagram trends for this year, and stop chasing ghosts of the past.

7 commandments for great social media ads

We broke down the DO's and DONT's of Social Media advertising and created seven crucial commandments to help you improve your ad-performances. In addition, we are working on an online video course, in which you'll learn to set up your Social Media ads like a pro. Find more info in the article right here.
Reports and statistics for 2020

Facebook's Annual Topics and Trends Report

In the past, Facebook often was one of the companies that recognized trends a long time before they came up. This is by no stretch of the imagination a coincidence. Whether you are working as a marketer or simply want to spread your message or product: Have a look at Facebook's Topics and Trends Report for 2020. It might be more relevant for you than you think.

55 critical Social Media statistics for your 2020 strategy

As the Social Media landscape evolves quicker and quicker, numbers and statistics have the potency to bring back order in the alleged chaos. Since it can be devastating to base your decision on outdated facts and data, Sproutsocial gathered 55 vital Social Media statistics you should consider before you adapt your strategy.

Social Media News and Guides

Instagram addresses questions on Algorithm and comment pods

Have you ever wondered how the Instagram Algorithm works, and which factors favor or harm your chance to be displayed? Instagram themselves answered a couple of common questions and corrected some spooking misconceptions.

The 2020 Keyword Research Guides for SEO

This SEO Keyword Guide by SEMrush takes you by the hand and leads you through the whole process of finding the right keywords for your business. At the same time, it's a great starting point for everybody that always wanted to learn more about SEO Keyword usage and research.

TikTok is developing new ads options and self-serve ad platform

It should not come as a surprise that TikTok is working on its very own advertisement platform and different ad-options. They are gaining popularity by the hour and brands long for a way to profit from the ever-increasing hype.
Their self-serve ads platform is still in beta but already looks very promising.

Pinterest adds Lipstick "Try-On" AR feature

This week, Pinterest is launching a new augmented reality (AR) feature that lets you try-on different lipstick colors through your phone. This feature is not entirely new, as it is similar to Youtube's split-screen try-on ads. Pinterest has also already announced that more AR categories are to come in the future.

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