Copy
JUNE 2020

What's inside

 
  • Neon News:
    • New Blog Posts: 
      • The (not to be) underestimated impact of copywriting
      • How to use LinkedIn for your online marketing
    • We are on TikTok now
  • Marketing:
    • Ultimate List of Marketing Statistics
    • Google Maps Marketing: How to optimize your presence
    • AI will change how you do marketing in 2021
  • Social Media News:
    • Facebook rolls out major updates for live-stream broadcasters
    • Twitter now lets you record and tweet 140 seconds audio-clips
    • Facebook Ad Boycott is growing
Neon News:

The (not to be) underestimated impact of copywriting

This month we wanted to reward our loyal Newsletter readers by granting you early access to our newest blog post, which hasn't been officially announced yet. Be the first to read all about how important good copywriting is for your overall external communication and see if you are paying it the proper respect.

How to use LinkedIn for your online marketing

Marketers and entrepreneurs from around the world all agree: LinkedIn is crucial for a successful B2B strategy and your professional work life.
In case you are new to LinkedIn, or still thinking about whether you want to join the platform or not:
Have a look at our in-depth guide and learn all about the fundamental elements of LinkedIn.

We are on TikTok now

We finally dared the leap to TikTik, and we are highly encouraging you to do the same. The learning section grows daily and is even financially supported by TikTok itself. Start your TikTok learning experience today, by starting with our educational content.

See you on the other side!
Marketing

Ultimate List of Marketing Statistics

It is not only crucial to stay on top of your own business data but also to ensure that you are up to date concerning the general marketing statistics that affect your market and industry.
Hubspot created an overwhelmingly elaborated list of marketing statistics that could be essential for your strategy in 2020 and beyond. MUST-READ!

Google Maps Marketing: How to optimize your presence

Did you ever think about the worth of your Google-Maps presence and ranking? If no, let this detailed article by Serp demonstrate to you why you are missing out on an important way to gain visibility and overtake competitors.

AI will change how you do marketing in 2021

Not too long ago, we talked about how AI will render unique experiences for each user, in our "3 future technologies that will change your life" blog post.
The role that AI plays in marketing today and in the future is a topic that gets more and more attention. Don't ignore this if you want to stay relevant and state-of-the-art with your business or brand.
Social Media News

Facebook rolls out major updates for live-stream broadcasters

Only one day after Mixer officially joined Facebook Gaming, Facebook themselves announced an update of its streaming platform. This is the second big move that Facebook Inc. made in the last few months to fight against its competitors Youtube and Twitch. Not too long ago Instagram reworked IGTV to give creators a better chance to get more attention and profit from their videos.

Twitter now lets you record and tweet 140 seconds audio-clips

Twitter now lets you add voice clips of up to 140 seconds to your tweet. This way, Twitter kind of acknowledges the fact that 180 characters aren't always enough to make your point clear or communicate efficiently.

Facebook Ad Boycott is growing

Over the last couple of days, several big companies and even industry leaders announced that they are going pause their advertisement on Facebook and Instagram. The motivation behind this is to support the organized boycott-campaign by the Anti-Defamation League (NAACP) called "Stop hate for Profit".
Coca-Cola even announced they will completely halt their Social-Media advertisement for all of July 2020 on every platform.
It will be interesting to see how widespread this problem is going to be for Facebook.

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