READY TO MAKE A "BIG" IMPACT?
The Wild Bird Feeding Institute (WBFI) prepares for Bird Industry Growth (BIG) campaign launch
Excitement continues to build as the Wild Bird Feeding Institute's marketing campaign titled, "Feed the Birds" is set to launch on 2/14/20. In the last month, the Joy Riot marketing team finalized the campaign assets and developed helpful guidelines for participating WBFI members to follow.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove that birds help lower stress, anxiety, and depression. With technology becoming more pervasive and society’s mental wellness we think interacting with birds is a natural remedy.
The campaign assets will direct consumers to a WBFI source that provides information to purchase bird feeding products and educate themselves on the benefits of bird feeding.
Participation from the WBFI Membership will be a key factor that will help increase consumer engagement and build excitement around the industry. As the project moves forward Joy Riot will continue to measure the impact of the campaign and work with the WBFI Next BIG Steps-Task Force to outline future steps.