The Idol Business Model
A peek into some of the newest and disruptive business models in the KPop industry.
Guest Author - Ichha Jain
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Korean Pop music, commonly known as K-Pop is a genre which originated in South Korea. It is more of a fusion of different music genres worldwide, ranging from reggae to R&B to Hip-Hop. South Korea has tons of genres of music of its own (like Trot and Traditional music) but it is KPop which has the whole world’s attention today, not just for the catchy tunes but also for the different-than-industry business ideas.