IPL 2020, The Start-Ups’ Paradise
Author - Pushtii Parekh
Amidst the pandemic hit economy, as legacy corporates quit the sponsorship race for India’s cricket carnival, home-grown start-ups step in to fill this void!
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Historically, cricket has been the paradigm platform for MNCs to connect with its consumers, owing to its humongous reach like no other. The indispensable deliverable to sponsors is the prompt and colossal visibility of the brand to the consumers. And thus, ever since the inception of the Indian Premier League in 2008, it’s often considered as the “sponsors’ paradise.”