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Discover your EDGE in Avondale.

During the first weekend in November, the City of Avondale will make history as we become the new home of the NASCAR Championship Cup! From November 6-8, Avondale will be welcoming the playoff teams and NASCAR enthusiasts for the final and highest profile race of the 2020 season. Phoenix Raceway recently completed a $178 Million renovation project transforming it into one of the most dynamic tracks in the entire NASCAR circuit. Upgrades to seating, Wi-fi, suites, team facilities, and a prolific infield experience have raised the standard and created a one of a kind entertainment venue. When they are not at the track enjoying the race, the crowds will partake in our celebrated local restaurants, breweries, and amenities while appreciating the beautiful autumn weather in the Sonoran Desert.

Like many communities across the country, the past year has provided challenges for many Avondale businesses and families. However, we are still powering ahead, expanding our presence across many social media platforms, deploying targeted digital advertisements, and continually improving our bold new website. I encourage you to reach out to me or any member of the team to discuss how the Avondale EDGE benefits you.


Ken Chapa
Economic Development Director

Manufacturing EDGE: Amazon Selected Avondale

Merch by Amazon is one of Avondale’s most recent locate announcements, bringing over 200 jobs and 100,000 SF in the recently completed 101 Logistics Park. Merch by Amazon is a print on demand service that enables content creators to upload and sell custom content printed on apparel and electronics products to customers in Amazon’s stores. The Avondale location will be operational by the end of the year. Developed by Seefried Industrial Properties and financed by Crow Holdings Capital, the 101 Logistics Park currently has space available for tenants wanting to be adjacent to Amazon, I-10 and one of the best workforces in the nation. Remaining space includes 142,000 SF rear-load and a 409,000 SF cross dock facility.

Healthcare EDGE: Booming Health-Tech Corridor 

The Health-Tech Corridor measures 8 square miles with over 400 companies and 8,000 employees. This burgeoning Corridor is a growing area for healthcare specialty and technology organizations such as Integrated Medical Services, Phoenix Children’s Hospital, IORA Health by Humana, and the Arizona Center for Cancer Care. Recent healthcare investments have added 300,000 SF of Class A facilities, created 800 net new jobs, and yielded over $100M in capital investment to the Corridor.

Recently recognized in the Phoenix Business Journal for “its vibrant retail scene,” workers and those receiving care in the Corridor have access to dozens of dining options and brand name retailers along McDowell’s Restaurant Row, which is in the Corridor. The award-winning, local Mexican favorite, Barrio Queen, and Mountainside Fitness plan to open their doors in 2021.

Business EDGE: Business Celebration Series 

The Office of Economic Development recently expanded its Sites Services to include a new business welcome video. The video series illuminates new Avondale businesses, showcases their products and services, and provides a greeting from Avondale’s elected officials. Hope’s Artisan Bread served as the pilot for this video series, showcasing her new storefront and highlighting her handcrafted sourdough bread and sweets. Contact the Avondale EDGE team for more information if you would like to celebrate your new business. 

Workforce EDGE: Estrella Mountain Community College

Estrella Mountain Community College (EMCC) recently announced a new Artificial Intelligence degree, the first of its kind across the nation at the community college level. The Maricopa Community College District is collaborating with Intel and the Arizona Commerce Authority to create Arizona’s first Artificial Intelligence certificate and degree program enabling tens of thousands of students to land careers in healthcare, automotive, industrial and aerospace fields. “We are thrilled to be leading the charge with this innovative new program,” EMCC President Dr. Rey Rivera said. “Artificial intelligence is a rapidly growing field with an average starting salary of $70,000 to $98,000. Our students’ success is our No. 1 priority, so it is truly an honor to be preparing them for these exciting new job opportunities and higher wages.”

Additionally, Arroyo Hall Building progress continues on the EMCC campus. The 37,000 SF building will contain ten academic multi-use classrooms, four flex-labs, student support space, faculty and administrative offices, and other support space. Arroyo Hall also includes 6,000 SF of vocational and occupational lab space allocated for the growth of existing and new programs.

Retail EDGE: Meet The BLVD 

The BLVD is quickly becoming Metro Phoenix’s hottest new investment opportunity.  This mixed-use development, just south of I-10, offers special zoning to attract a wide variety of uses including education, urban-form multi-family, office, retail, and restaurants. 

The Park Avenue District at The BLVD is home to hotels in the Marriott, Hilton, and MyPlace brand portfolio, along with a growing list of dining options. New investments in The BLVD include Avid Hotel, Dutch Bros Coffee, Avari Apartments, and The Village at the BLVD.  Inline retail spaces are available adjacent to the American Sports Center which attracts over 500,000 visitors annually.  These spaces range in size from 1,355 SF to a fully-equipped restaurant with nearly 6,000 SF.  Retailers will enjoy having access to visitors and hotel guests as well as area consumers. 

Residential EDGE: Alamar, Master-Planned Community 

Brookfield Residential is unveiling its highly anticipated Alamar master-planned community this fall. This project represents the largest masterplan to be developed in the Metro Phoenix area since 2013 and will feature a total of 3,695 homes once all phases are complete. Brookfield has been working closely with the City to align the master-planned community with the City’s desire to celebrate the natural beauty of the Sierra Estrella Mountains and provide a framework for community health and wellness, including dozens of trails and more than 30 half-acre neighborhood parks. A 41-acre Regional community park will be built in partnership with the City of Avondale to serve as the central hub of the community and will feature a lake, playing fields, sports courts, and an amphitheater for live events, concerts, and seasonal festivals.

Restaurant EDGE: Avondale's Award-Winning Options

Three Avondale establishments were recently voted by Valley residents as Phoenix Magazine’s Best of the Valley. Congratulations are in order to Eric’s Family Barbecue, Laura’s Burgers and Scale & Feather Meadery! Eric’s Family Barbecue was awarded Best ‘Cue West of the I-17, Laura’s Burgers received recognition for the Best Burger in the West Valley (along with its reign as No. 1 Burger in Arizona by Buzzfeed) and Scale & Feather Meadery tied for first place for Best Winery! These award winners, along with dozens of other local gems, are featured in Avondale’s Dining Guide.

Meet The EDGE Team: Cheryl Covert, Assistant Director

Cheryl Covert is a seasoned Economic Development professional with over 12 years of municipal development experience. Ms. Covert's primary focus as Assistant Director is to work closely with the Economic Development Director to develop and implement the department’s strategic plans, policies, and procedures and to also work closely with the Business Development Management Team to implement these plans and attraction efforts. Ms. Covert also actively recruits projects in the office, retail and hospitality sectors, is Co-Chair of the WESTMARC Healthcare Committee, and is a board member for Leadership West.
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