Fast fashion: European Union reveals fast fashion crackdown
Clothes, furniture and smartphones sold in Europe must be longer-lasting and easier to repair under new rules proposed by the European Union. The strategy targets products at every stage of use, including design, repair and recycling.
The initiative aims to boost the market for sustainably made textiles and it will crack down on companies misleading consumers with false environmental claims, or greenwashing. Manufacturers will have to ensure their clothes are eco-friendly and hard-wearing and consumers will be given more information on how to reuse, repair and recycle their clothes.
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