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Kogan Page was founded in 1967 and headquartered in London. It  publishes in eight key areas: accounting, finance and banking; business and management; digital and technology; human resources, learning and development; marketing and communications; risk and compliance; skills, careers and employability; logistics, supply chains and operations. Kogan Page's publishing partners include the Chartered Institute of Personnel and Development, the Chartered Institute of Public Relations, the Institute of Practitioners in Advertising, the Chartered Institute of Logistics and Transport, The Daily Telegraph, and Accenture.
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The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to PR and the workplace, these authors overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the myth-busting test. Both entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Whichever kind of business you’re in, the Business Success series provides a range of titles to suit your needs. From starting up at home and managing accounts to securing contracts and managing teams, our industry expert authors combine years of hands-on experience to deliver practical and up-to-date solutions to help you grow your business from the ground up.
A unique series of books published in collaboration with the Market Research Society (MRS), designed to explore and advise on the latest developments in market research thinking and practice.
Questionnaire design : how to plan, structure and write survey material for effective market research, fourth edition
Brace, Ian

Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.
The HR Fundamentals are succinct, practical guides for students and those starting out in Human Resources. They are endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development, which has over 145,000 members worldwide.
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